2024
This press release was developed for Visit SLO CAL to communicate the economic and community impact of sustainable tourism. The content highlighted key findings from a resident sentiment study, including over $110 million in local tax revenue.
The goal was to present complex data in a clear, accessible format while reinforcing the organization’s commitment to sustainability.
Translated economic data into clear public messaging
Balanced stakeholder perspectives and community impact
Aligned sustainability goals with tourism promotion
Followed professional press release structure and tone
Press Release Writing · Data Communication · Strategic Messaging · Public Relations
