2024
This published article highlights local artisans and businesses in SLO CAL that prioritize sustainability through repurposing and upcycling. The piece was written to support responsible tourism while showcasing the creative practices of small, community-based vendors.
Research and interviews informed a narrative that balanced environmental values with destination marketing goals.
Researched and profiled multiple local artisans
Wrote long-form editorial content for a tourism audience
Integrated sustainability messaging with brand voice
Supported local business visibility through storytelling
Editorial Writing · Research · SEO · Brand Storytelling · Content Strategy
